From desire to loyalty. · Yousra Mahros

A strategy connecting brand image, content, acquisition and retention. Deliverables include an operating plan, CRM journeys, a measurement framework and visual campaign concepts.

Strategic proposal

Connect brand image to the customer journey.

The proposal explores how a fragrance house can coordinate content, acquisition channels and customer relationships within one operating plan.

Attract, convert, retain.

Campaign directions sit alongside a phased operating plan and CRM journeys. A measurement framework sets out assumptions and decisions for adjusting the work.

Deliverables

Content and acquisition strategy
Campaign concepts and visual directions
CRM and retention journeys
Operating plan and measurement framework

Project scope

A proposal and campaign concepts. Targets, revenue scenarios and return forecasts are assumptions, not achieved results.