Profile & career · Yousra Mahros

I connect marketing strategy, digital craft and AI — from the first idea to a product you can try.

Strategy & positioning

Define a market, a value proposition, messaging and a route to launch.

Turn direction into identity, websites, interfaces, customer journeys and prototypes.

Connect campaigns, content and sales to attract and qualify the right prospects.

Structure lead management, automation and measurement across the commercial journey.

Organise research and production, implement workflows and train teams.

Build a function, align stakeholders and carry projects through to delivery.