Property, reconsidered. · Yousra Mahros
Positioning, sales journeys and a communication system for a property platform, supported by a prototype spanning buyer, broker and developer workspaces.
Strategy + product prototype
Connect the brand to its users.
The project connects two questions: how to clarify a property platform’s value, and how to design distinct journeys for buyers, brokers and developers.
One system, three perspectives.
Market analysis and a communication framework inform a product exploration. Search, property details, onboarding and professional workspaces give the positioning a concrete form.
Deliverables
- Positioning, competitor analysis and action plan
- Sales playbook and communication calendar
- Visual system and interface components
- Buyer, broker and developer journey prototype
Project scope
The visual is a prototype using illustrative data. These files do not establish live integrations, deployment or commercial results.