From interest to adoption. · Yousra Mahros

A B2B acquisition and activation journey covering signup, trial sequences, educational content, lead qualification and sales enablement.

Interface prototype + automation blueprint

Guide a complex B2B purchase.

For construction software, the work connects product discovery, account creation and adoption of job-specific use cases.

Each step prepares the next.

Signup and verification interfaces are supported by trial sequences, topic guides and lead-qualification rules. Together they define a sales journey and follow-up logic.

Deliverables

Signup, login and account verification
Welcome, trial and re-engagement sequences
Educational guides and sales assets
Lead scoring and automation blueprint

Project scope

These are interface assets, content and an automation configuration. CRM connections and conversion gains have not been verified.