A neighborhood, connected. · Yousra Mahros
A brand system and early product implementation turning messages sent to a residential concierge into neighborhood listings for selling, giving and borrowing.
Identity + MVP in development
Give everyday objects a second life.
The concept gives residents a concierge they can message to sell, give away or lend an object to their neighbors.
From a message to a structured listing.
A new brand direction accompanies an early product foundation: a listing feed, reservations, message interpretation and consent handling. The visual demonstration explores the move from conversation to a clear item card.
Deliverables
- Brand platform and editorial guidelines
- Message-to-listing demonstration
- Early listing feed and reservation journey
- Message processing and consent foundation
Project scope
An MVP in development. The visual shows art direction, not a launched application. The concierge receives individual messages; it does not automatically read groups. Authentication and adoption remain to be validated.